Around the workspace
The workspace follows the loop: Topics → Answer Share → Why → Plays → Verdicts, with Learn underneath. Every screen says in one sentence under its title what it answers, leads with its figure, chart or table, and keeps the explanation behind an info mark beside it. A headline figure opens the list it counts.
The frame
Section titled “The frame”The navigation on the left starts with the site switcher: All sites, or one site. Everything below it follows that choice, and choosing another site keeps you on the same kind of screen: a site’s Plays open the other site’s Plays.
One list of destinations follows the switcher:
| Destination | With a site chosen | Its views |
|---|---|---|
| Overview | The site’s Answer Share, leaderboard, topics, engines, moves and next plays. With all sites, it is Home. | |
| Topics | What the market asks, topic by topic, with AI demand, your share, the leader and the gap. | |
| Competitors | Who the answers pick instead of you, where each leads, and why. | Sources, Briefs |
| Plays | What to change, ranked by expected gain, each with a check that it shipped. | Board, Given to me, Foundations |
| Results | Answer Share since you started, a verdict on every shipped play, the wins and the outcomes. | Board brief, Quarterly review, Monthly brief, Goals |
| Runs | Every run of the site audit. | |
| Intelligence | What Vercatus has learned across sites. | What works, How much demand, What changed |
Topics, Competitors, Plays and Results belong to one site, so with all sites they are not offered: Home lists the top plays and each site’s verdicts instead. With a site chosen, This site adds its own screens: Pages, Crawlers & access, Commerce & compliance and Setup. At the bottom of the navigation, one line for what needs you (setup progress, an allowance running out, an urgent notice), then Settings and your account. Below 1024 pixels the navigation becomes a drawer.
The top bar holds the rest of the scope: the engines and the period, with saved views, a screen with its scope
and filters under a name, for you or shared with the workspace. The site, the engines, the period and an open item are
kept in the address, so a link you send opens the same view and the back button works. Also in the top bar:
Search (⌘K), Ask for the assistant (⌘J), the runs in progress, notices, and
New run.
With all sites, Overview is Home: each site’s Answer Share, its open plays and its verdicts, the workspace’s top plays across sites, and what changed since your last visit. A new workspace sees its getting-started steps first (Create your account, Buy a plan).
Overview
Section titled “Overview”With a site chosen, the Overview answers how visible am I?: Answer Share with its range and change, the leaderboard, the topics sorted by demand and gap with each one’s strongest reason, the engine strip, the moves, the next three plays, the wins in the last 28 days, and a strip of what each engine says about you. The four questions walks through it.
Topics
Section titled “Topics”The topic table (AI demand, your share, the leader, the gap, the change) and a market map of demand against your share, with the high-demand, low-share corner labelled Opportunity. Below them, Demand you are not measuring suggests topics to add. A topic opens its own page: who is recommended, per engine; the Why section; the latest answers with brands highlighted; the questions with where each came from; and the plays for the topic. See Topics.
Competitors, Sources and Briefs
Section titled “Competitors, Sources and Briefs”Competitors lists the brands the answers pick instead of you, with where each leads. A competitor opens its page: it and you side by side per topic, the sources naming it, its searches, its memory, what each engine says about it, and what changed recently. Sources lists the third-party pages to be on across your topics, gaps first; each gap links to its play. Briefs shows what each engine says about you. See Competitors, Sources and Briefs.
The plays in three sections, Off the site, On your pages and Foundations, with filters for status, kind, topic and owner, and a board by status. A play opens its own page: why (the evidence), what to do (the guide and the draft), shipped? (the acceptance check), the result (its verdict), and the activity. See Working a play.
Results
Section titled “Results”Answer Share since you started, the verdicts, the wins, the plays waiting for a read, the outcomes and the experiment. The board brief and the quarterly review are views of it, as printable documents and read-only links. The monthly brief and goals sit here too. See Results.
Every run of the site audit, or with a site chosen, every run of the site. A run opens its own page, titled by its date: its progress while it goes, then what changed and links into the site’s screens for its evidence. Open the site audit and PDF give the site audit.
Intelligence
Section titled “Intelligence”What works (the engine playbooks), how much demand (your market’s topics by AI demand, with the coverage of demand) and what changed (engine changes that touched your topics). See Vercatus Intelligence.
A site’s own screens
Section titled “A site’s own screens”- Pages: every sampled page, how each identity was served and what JavaScript adds. Its Templates view shows each template over runs, with performance by template.
- Crawlers & access: Access, the daily access watch, sampled templates by identity,
robots.txtandllms.txt; Traffic and visits, crawler traffic and the AI assistants’ sessions; Crawl to citation, how long a changed page takes to be fetched and cited, per engine; Crawl economics, what each crawler costs against what it brings back; and the views of what assistants fetch from the site and how the site’s pages fare between crawled and cited. - Commerce & compliance: which products the AI answers name, recommend and pick first, yours and your competitors’ (each on the topic it is named on most, read like Answer Share), what a buying agent reads of the site, and whether required disclosures reach the answers.
- Setup: ownership, the schedule, markets, Search Console, Analytics, crawler traffic, CMS and deploy hooks, the AI search reports, the access watch, and competitors.
Manage sites in the site switcher lists every site; Add a site adds and verifies one.
The access watch
Section titled “The access watch”Every day, a dozen of each site’s pages (the home page and one per template, or a list you pin) are requested as plain
HTTP, Googlebot and the AI and data crawlers, with robots.txt and llms.txt. Nothing is analysed and no allowance is
spent; the check answers one question, whether the machines can still get in. A change (a crawler newly refused or
served, robots.txt or llms.txt changed, a watched page gone) goes to the alert channels and to the
access.changed webhook the same day. Check now runs it on demand; Setup switches it off or pins the pages. It
is on every paid plan.
Settings
Section titled “Settings”Grouped on the left:
- Workspace: General, Branding, Alerts & reports, Integrations (Search Console, Analytics, Linear, Jira, Slack, Teams, CMS and deploy hooks), API & webhooks, and the Audit log of everything that happened.
- Team: Members & seats; see Team, seats and roles.
- Security: Single sign-on, Domains, and the Data processing agreement.
- Billing: Plan and Usage; see Billing and plans.
- You: your account.