VercatusGrade AR-077Content
Meta descriptions and search snippet selection
Google creates snippets primarily from page content and sometimes uses the meta description when it describes the page more accurately; it asks for a description unique to each page, and has said it does not use the description meta tag in ranking.
Sources
- 1
- 2Google Search Central Blog · 2009Google does not use the keywords meta tag in web ranking (description tag not used in ranking)developers.google.com
AGrade A: official documentation or a standard. A grade describes the provenance of the sources above; it is not a probability that a change will work. The effect basis says how the size of the effect is known: measured by a study, taken from an industry report, only documented without a size, or not quantified.
Put this evidence to work
Related entries
More in Content, or search the whole base.
All Content entries