VercatusGrade CR-046Answer engines
Evidence on visits to pages cited in AI Overviews
Being cited inside the AI Overview partially offsets the click loss: in Q3 2025 Seer Interactive measured 35% higher organic CTR and 91% higher paid CTR for brands cited in the AIO than for uncited brands on AIO queries. On AIO-exposed intents, citation rather than ranking alone is the objective.
Sources
- 1Seer Interactive · 2025AIO Impact on Google CTR: September 2025 Update (cited vs uncited)seerinteractive.com
CGrade C: reputable industry data or observation. A grade describes the provenance of the sources above; it is not a probability that a change will work. The effect basis says how the size of the effect is known: measured by a study, taken from an industry report, only documented without a size, or not quantified.
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