Grade DR-054Measurement

Why AI-influenced visits can be hard to attribute

Few marketers measure AI citations: in a GoodFirms survey of 100 marketing and SEO practitioners in 20+ countries (Jan–Feb 2026), 14% said they track AI search citations, while 89% said their brands appear in AI-powered search results and 65% named AI-driven search changes as their top challenge. The sample is small and the appearance figure is not independently measured.

Sources

1
GoodFirms (GlobeNewswire release) · 2026Only 14% of Marketers Track AI Search Citations, Even as 89% of Brands are Already Appearing in themglobenewswire.com

DGrade D: practitioner consensus. A grade describes the provenance of the sources above; it is not a probability that a change will work. The effect basis says how the size of the effect is known: measured by a study, taken from an industry report, only documented without a size, or not quantified.

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