VercatusSpecific numbers, dates and conditions in answer passages
In the GEO study (Aggarwal et al., KDD 2024), the best-performing ways to rewrite a source were adding relevant statistics, adding credible quotations and citing sources: 30–40% relative improvement in position-adjusted word-count visibility in generative-engine responses and 15–30% on a subjective impression metric. Making the text more persuasive and authoritative in tone gave no significant improvement, and keyword stuffing little to none. The study measured visibility within generated answers over a given set of sources, not retrieval.
Sources
- 1
BGrade B: peer-reviewed or a large controlled study. A grade describes the provenance of the sources above; it is not a probability that a change will work. The effect basis says how the size of the effect is known: measured by a study, taken from an industry report, only documented without a size, or not quantified.
Put this evidence to work
Related entries
More in Retrieval, or search the whole base.
All Retrieval entries