Consistency across web

Google's knowledge panels are generated automatically from sources across the web (data partners, the open web and verified entities) and update as that information changes; the subject or an official representative can claim a panel and suggest changes. Wikidata accepts an item for a clearly identifiable entity that can be described from serious, publicly available references, so a brand that meets that bar can have a record there; Wikidata is community-edited, so a brand can propose corrections with references but does not control the item.