VercatusLocal business profile and schema
Google ranks local results by relevance, distance and prominence, and its own advice is a complete, verified Business Profile (address, hours including special hours, business category, attributes) plus reviews with replies. LocalBusiness structured data (name and address required; telephone, openingHoursSpecification and geo recommended) can supply a knowledge panel with hours, departments and reviews. At I/O on 19 May 2026 Google extended agentic booking in Search to local experiences and services, assembling current pricing and availability with direct links to book through the provider, and letting Google call businesses on the user's behalf for home repair, beauty and pet care (US, rolling out that summer).
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AGrade A: official documentation or a standard. A grade describes the provenance of the sources above; it is not a probability that a change will work. The effect basis says how the size of the effect is known: measured by a study, taken from an industry report, only documented without a size, or not quantified.
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