Pricing passages with their commercial conditions
Commercial questions increasingly meet AI answers: Semrush measured a 71% rise in the share of commercial-intent results pages showing an AI Overview between November 2025 and April 2026 (600,000+ US desktop keywords), while the share for transactional queries fell 5%. A pricing question is fully answerable only when each plan's price, currency, billing period and inclusions are visible text, ideally a real HTML table with the plan name in every row, mirrored in Offer markup (price and priceCurrency). A table that flattens into passages without the plan name on each row loses the attribution of a price to its plan (inference; no published measurement).
Sources
- 1
- 2Google Search Central · 2026Merchant listing structured data (Offer price and priceCurrency)developers.google.com
CGrade C: reputable industry data or observation. A grade describes the provenance of the sources above; it is not a probability that a change will work. The effect basis says how the size of the effect is known: measured by a study, taken from an industry report, only documented without a size, or not quantified.
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