VercatusExpired domain abuse
Expired domain abuse — buying an expired domain and repurposing it primarily to manipulate rankings with content that gives users little or no value — has been a named spam policy since March 2024 (examples: affiliate content on a former government-agency domain, casino content on a former school site). Google says using an old domain for a new, original site designed to serve people is fine.
Sources
- 1
- 2Google Search Central Blog · 2024What web creators should know about our March 2024 core update and new spam policiesdevelopers.google.com
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