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Grade AR-129Policies

Spam covers AI answers

On 15 May 2026 Google clarified that its spam policies apply to generative AI responses in Google Search: the spam policies page now defines spam as techniques used to deceive users or manipulate Search systems into featuring content prominently, including attempting to manipulate generative AI responses. Tactics aimed at getting featured in AI answers are therefore judged by the same policies as ranking manipulation, and sites that violate them may rank lower or not appear at all.

Sources

  1. 1
    Google Search Central · 2026Spam policies for Google web searchdevelopers.google.com
  2. 2
    Google Search Central · 2026Latest documentation updates (May 15, 2026 entry)developers.google.com

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