VercatusScaled content abuse
Scaled content abuse — generating many pages for the primary purpose of manipulating rankings rather than helping users, typically unoriginal content with little or no value — has been a named spam policy since March 2024 and applies no matter how the content is produced: generative AI, scraping and automated transformation (synonymising, translating), stitching content from other pages, or people. Google's position is that using automation, including AI, is spam only when its primary purpose is ranking manipulation; it rewards quality however content is produced.
Sources
- 1
- 2Google Search Central Blog · 2024What web creators should know about our March 2024 core update and new spam policiesdevelopers.google.com
- 3Google Search Central Blog · 2023Google Search's guidance about AI-generated contentdevelopers.google.com
- 4Google Search Central · 2026Guidance on using generative AI content on your website (updated 1 October 2026)developers.google.com
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